Top 10 Outdoor Brands in China

The outdoor industry in China has witnessed a remarkable surge in recent years, positioning itself as a major player in the global market. This growth isn't just a testament to China's burgeoning economy but also to the nation's increasing love for outdoor adventures and activities.
Top 10 Outdoor Brands in China

As more Chinese citizens embrace the thrill of mountaineering, trekking, and camping, the demand for top-notch outdoor brands in China has skyrocketed. Recognizing this trend, several brands have risen to the occasion, emphasizing not just the quantity but the quality and innovation in their outdoor products. These outdoor brands in China understand that today’s consumers are discerning, seeking gear that’s both durable and cutting-edge.

This post aims to shed light on the top 10 outdoor brands that have set the gold standard in China, offering insights into their success stories and the unique offerings they bring to the table.

1. Toread


Toread, a standout name among outdoor brands in China, has carved a niche for itself with its specialized range of outdoor apparel, equipment, and accessories. Founded with a vision to cater to the diverse needs of outdoor enthusiasts, Toread’s offerings span from rugged hiking boots to weather-resistant tents.

But what truly sets Toread apart is its unwavering commitment to quality and functionality. Every product undergoes rigorous testing, ensuring it stands up to the challenges of the great outdoor jackets. Whether you’re a seasoned mountaineer or a weekend camper, Toread promises gear that’s not just durable but also designed with the latest innovations in mind.

2. Kailas


Among the leading outdoor brands in China, Kailas stands out with its unparalleled expertise in climbing and mountaineering equipment. Established with a mission to support climbers in their most challenging ascents, Kailas has consistently delivered gear that marries innovation with performance.

Their products, from harnesses to quickdraws, are not just functional but also incorporate the latest advancements in outdoor technology. This commitment to pushing boundaries has solidified Kailas’s reputation in the Chinese market, making it a go-to choice for professionals and hobbyists alike. In a landscape teeming with competitors, Kailas remains a beacon of excellence and innovation.

3. Naturehike


Naturehike, a prominent name in the realm of outdoor exploration, boasts a diverse array of products tailored to every adventurer’s needs. From lightweight tents perfect for solo trekkers to durable backpacks for extended journeys, their catalog is impressively vast.

But what truly distinguishes Naturehike in the competitive market is its dedication to affordability. They’ve mastered the art of delivering high-quality gear without the hefty price tag, ensuring that outdoor adventures remain accessible to all.

By striking this balance between cost and quality, Naturehike has cemented its position as a trusted ally for countless outdoor enthusiasts, eager to embark on their next expedition.

4. Camel


Camel, one of the pioneering outdoor brands in China, has long been celebrated for its extensive range of outdoor clothing, footwear, and equipment. Over the years, it has become synonymous with durability and style, catering to both seasoned adventurers and casual hikers.

What sets Camel apart in the bustling marketplace is its unwavering commitment to quality and functionality. Every piece, from breathable jackets to sturdy hiking boots, is crafted with meticulous attention to detail. As outdoor enthusiasts seek reliable brands to accompany their journeys, Camel continues to stand as a testament to excellence in the Chinese outdoor industry.

5. Snowwolf


Established in 1999 and headquartered in Xiamen, Fujian, Snowwolf has emerged as a frontrunner in the realm of winter sports and activities. With a specialization that caters specifically to the challenges of snowy environments, Snowwolf offers a curated range of skiwear, snowboarding gear, and essential accessories.

Recognizing the unique demands of cold conditions, the brand places a significant emphasis on performance. From insulated jackets that lock in warmth to goggles designed for optimal visibility, every Snowwolf product is engineered to withstand the harshest of winter elements. As enthusiasts brave the cold, Snowwolf stands by them, ensuring comfort, safety, and peak performance.

6. The North Face China

The North Face China

Operating as a subsidiary of the globally recognized brand, The North Face China brings a legacy of excellence and innovation to the Chinese outdoor market. With a vast portfolio that mirrors the parent company’s dedication, The North Face China offers a wide range of products tailored to cater to various outdoor activities.

From high-performance jackets designed for treacherous mountain expeditions to versatile backpacks for urban adventurers, the brand ensures that every enthusiast finds their perfect gear. By seamlessly blending global standards with local preferences, The North Face China continues to set the benchmark for outdoor equipment and apparel in the region.

7. 361° International

361° International

361° International, often dubbed as “The Chinese Nike,” has swiftly risen to prominence in the athletic and outdoor gear landscape of China. With a keen focus on innovation and design, the brand offers a plethora of products ranging from performance-enhancing footwear to breathable activewear.

Much like its global counterparts, 361° International emphasizes the fusion of technology with style, ensuring that athletes and outdoor enthusiasts don’t have to compromise on either. Its rapid growth and widespread acclaim in the Chinese market are a testament to its commitment to quality and its understanding of the evolving needs of modern consumers.

8. Decathlon China


Decathlon China, a branch of the renowned global sports retailer, has firmly established its foothold in the Chinese outdoor and sports market. Renowned for offering a vast array of products that cater to every imaginable sport and outdoor activity, Decathlon China stands as a beacon of quality and affordability.

Whether it’s a novice hiker looking for their first pair of trekking shoes or a seasoned camper in search of a durable tent, Decathlon China has it all. With a keen understanding of local preferences coupled with international standards of quality, the brand continues to be a favorite choice for many Chinese outdoor enthusiasts.

9. Sanfo


Founded in 1998 and headquartered at N 3rd Ring Middle Rd, Haidian District, Beijing, Sanfo has grown to be one of the most respected names in the realm of outdoor gear and equipment in China. With a specialization that spans tents, sleeping bags, backpacks, and more, Sanfo ensures that every adventurer is well-equipped for their journeys.

But beyond their vast product range, what truly sets Sanfo apart is its unwavering dedication to research and development. The brand’s commitment to innovation ensures that their offerings are not just current but also at the forefront of outdoor technology, making Sanfo a trusted partner for countless outdoor enthusiasts.

10. Fire-Maple


Fire-Maple, founded in 2003. It is one of the first domestic brands to enter the outdoor field. It has more than 1,000 offline cooperative stores and dealers in more than 50 countries around the world.

Fire-Maple is the first enterprise in China to pass ISO9001 quality management system certification, EU CE certification and US FDA (Food and Drug Administration) testing standards. Its products have won many awards including the ISPOAward Gold Award in Munich, Germany, and the Asian Outdoor Design Gold Award.

Fire-Maple’s outdoor stoves are very well-equipped and can cover almost all the needs of outdoor cooking. The main selling point is portability. It has several portable split-type camping stoves that use special multiple folding bracket designs.


1. Why has the outdoor industry grown in China?

The growth of the outdoor industry in China can be attributed to several factors. Rising disposable incomes, urbanization, and a growing middle class have led to increased leisure time and a desire for healthier lifestyles. Additionally, China’s diverse landscapes, from mountains to forests, have made it a prime destination for outdoor activities. Government initiatives promoting domestic tourism and outdoor recreation have also played a pivotal role, encouraging more Chinese citizens to explore the great outdoors.

2. What are the key factors to consider when choosing outdoor brands in China?

When selecting outdoor brands in China, it’s crucial to consider product quality, durability, and functionality. Researching customer reviews and brand reputation can provide insights into product performance. Additionally, the brand’s commitment to innovation, the range of products offered, and price points are essential factors. It’s also beneficial to consider after-sales services, warranty, and the brand’s stance on sustainability and eco-friendliness, ensuring a holistic and satisfactory outdoor gear shopping experience.

3. How do Chinese outdoor brands compare to international brands?

Chinese outdoor brands have made significant strides in recent years, matching, and in some cases, surpassing international standards. While international brands often come with established reputations, Chinese brands offer competitive pricing without compromising on quality. With a deep understanding of local terrains and consumer preferences, Chinese brands tailor their products to meet specific regional needs. Moreover, many Chinese brands have invested heavily in research and development, ensuring their products are on par with global innovations.

4. Are Chinese outdoor products sustainable and eco-friendly?

In recent years, sustainability and eco-friendliness have become focal points for many Chinese outdoor brands. Recognizing global trends and consumer demand for sustainable products, several brands have incorporated recycled materials, reduced waste in production processes, and adopted eco-friendly practices. Brands like The North Face China emphasize sustainability in their product lines. While there’s still room for growth, the shift towards environmentally conscious production is evident in the Chinese outdoor industry.

5. What are the latest trends in the Chinese outdoor market?

The Chinese outdoor market has seen a surge in demand for technologically advanced gear, lightweight materials, and multifunctional products. There’s a growing preference for smart gear equipped with GPS, weather prediction, and other tech features. Eco-friendly and sustainable products are also gaining traction. Additionally, urban outdoor fashion, blending style with functionality, is becoming popular. Collaborations between outdoor brands and popular designers or celebrities are also on the rise, merging fashion with outdoor functionality.


The landscape of outdoor brands in China has evolved remarkably over the years, with brands like Toread, Kailas, Naturehike, and Sanfo leading the charge. These brands, with their unwavering commitment to quality, innovation, and affordability, have not only catered to the diverse needs of Chinese outdoor enthusiasts but have also made a mark on the global stage. The rise of these brands underscores China’s growing influence in the outdoor industry, reflecting the nation’s passion for outdoor adventures and its ability to produce world-class products.

As the world continues to recognize and appreciate the offerings of these Chinese brands, it’s evident that the future of the global outdoor market will see even more contributions and innovations from China. In essence, the prominence of outdoor brands in China is not just a passing trend but a testament to their enduring excellence and global appeal.


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